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Anthony Fletcher

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Anthony Fletcher
Learnings from graze and its DTC strategy
14 January 2019 • Anthony Fletcher, CEO of healthy snack brand graze, outlines the key considerations for entrepreneurs and companies looking to get started on DTC.
About Anthony Fletcher

Anthony Fletcher is CEO of graze, the tech-led multichannel retailer of healthy snacks.

He was responsible for taking the business to the US and achieving a $32m run rate in its first year, and launching the brand through traditional FMCG channels in both the UK and US to become the fastest selling healthy snack in retailers such as WHSmith, Sainsbury's and Boots.